Photo Challenge Week 3: Storyboard

My storyboard is on the Boardstone. A made up commercial I did for Advertising Production last quarter. In this assignment I had to find a use for a Clapper without using it for it's main purpose. The commercial is on a special tombstone for pets where you can write anything you want on the tombstone, and not have to worry about paying large amount of cash for an old fashioned stone tombstone. The board was a typical dry erase board with an umbrella to keep the rain from ruining your writing.

The Commercial featured a family of three mourning the loss of their dog spot. The young daughter in the family suddenly announces that they need a tombstone for their dog, but the mother tells her that they don't have the money to buy one. The father then tells the daughter not to worry and rushes into the house to get the boardstone. He surprises the family when he presents it to them and gives out the necessary details about the product. He then places it on the mound of dirt where they buried their dog, and he kneels down to write the dogs name. He then hands the marker over to the daughter and she scribbles a few hearts and stars on the board. The family is then silent until the logo and the narrator explains more to the product including a product shot with the family's writing before fading to black.

I chose this type of commercial for two reasons. First, was to display as dry humor to the characters and to the product that was being sold. I was thinking a lot of the false commercials that were on SNL and Family Guy. It was a weird and almost black humor based ad, but it did what it was supposed to do. I received a good score for the project and it got a lot of laughs. The other reason I chose this was because it shows a humorous side of my work that I normally don't experiment with, and I think it helps when showing an employer your diversity. Diversity is really important in the professional world.